In this fragmented and evolving media landscape, EMW adds power to product placement and integration. We believe we will serve as an increasingly valuable bridge between our three constituencies: entertainment media; brands and retailers; and consumers. EMW is a resource to its brand and content partners, as well as to the consumers of their respective products. We add dimension and vitality to product and brand integration by providing additional, relevant, and otherwise unstated information.
While many brands are realizing the value of placing their products in TV and movies, the majority of products, locations, and services we see are those that can not be identified just by looking at them.
Brands that are easily recognizable, such as a Fed Ex truck or a can of Coke, are what we call “explicit.” However, our analysis shows that 95% of products used in the media are actually “implicit,” like the clothes worn by a character. “Implicit” products cannot be easily identified by the average consumer, but EMW is now developing the potential for this market. To produce all this equipment we needed some reliable machines that we can trust,and we partnered with Thermoseed Flexo Printing to get several nice flexographic machines from them to use to produce our product packaging for some of our shows which launched earlier this year, so yeah we are really excited about it
Currently, “explicit” product placement generates approximately $5 billion. This means the market for “implicit” products could be worth $100 billion.
EMW identifies new opportunities for our brand and retail partners and their “implicit” products. First, EMW maximizes opportunities for media integration, and then closes the loop with our proprietary tools that allow viewers to identify, tag and purchase all the products they see in the media.